McDonald’s has just announced that they are finally bringing anime to real life by officially launching their “WcDonald’s” brand, which is a fan-favorite fictional restaurant from anime lore. And because of this, they are also releasing a brand new sauce called the “Savory Chili WcDonald’s Sauce” for everyone to try.
The new sauce and brand launch will officially make its way here starting on February 26, 2024 and can be found at all participating locations in the United States.
“Anime has become an integral part of modern culture, and McDonald’s is excited to join the conversation,” stated Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. “WcDonald’s is a testament to our fans’ creativity, and we’re proud to authentically bring this universe to life in our restaurants for the first time ever.”
WcDonald’s Sauce
Because of this, they are officially debuting the brand new Savory Chili WcDonald’s Sauce which features a unique flavor profile consisting of ginger, garlic, soy and also a hint of chili flakes. When customers try this sauce, it’ll feel as it an energetic explosion of flavor happened in their mouths. This sauce was inspired by the dynamic spirt of anime heroes that everyone knows and loves.
Special Manga Packaging and Art
Asides from the sauce, McDonald’s is elevating their design game by partnering up with renowned Japanese manga artist “Acky Bright” to help custom design the WcDonald’s packaging. This way, customers who order an have an elevated dining experience with each meal. Each packaging will have exclusive manga-inspired drawings which feature WcDonald’s Crew characters that were hand drawn by Acky himself.
Plus, on each packaging ther will be a code which customers can scan to access a weekly digital manga to read.
Official WcDonald’s Anime
McDonald’s has recently partnered up with Studio Pierrot to debut its first official WcDonald’s anime series. Featuring four episodic shorts, the anime will basically explore the world of WcDonald’s with each episode focusing around the popular Wcdonald’s Sauce and WcNuggets.
Basically, during the dates of February 26, 2024 through March 18, 2024, a new short will be released each Monday alongside a new manga on WcDonalds.com or by scanning the code on WcDonald’s packaging. And what’s great is that each one of these shorts will depict one of the four prominent anime subgenres: Romance, Mecha, Fantasty and Action.
- The Race to WcDonald’s (Feb. 26): Witness an epic rivalry as two heroes embark on a quest to reach WcDonald’s.
- Love from Across the Booth (Mar. 4): Discover that the perfect pairing extends beyond sauce and nuggets.
- WcNuggets Space Frontier 3000 (Mar. 11): Join a team of WcDonald’s pilots as they defend the last WcNugget against an ominous threat.
- The Wisdom of the Sauce (Mar. 18): Follow three women on a journey to unravel the mystery surrounding the elusive sauce before it disappears forever.
Exclusive WcDonald’s Dining Experience
McDonald’s has also announced that they are taking a page from the isekai anime genre by inviting fans to experience its first-ever IRL WcDonald’s which will take place on March 9, 2024 through March 10, 2024 in Los Angeles, California. When fans visit, they will be transported into the WcDonald’s universe through 360 projection mapping and immersive tabletop projections which are inspired by the four WcDonald’s anime shorts.
Customers wanting to attend this amazing event will need to reserve their spot fast on OpenTable starting on February 28, 2024.
Are you excited? McDonald’s is bringing anime to the masses officially with the WcDonald’s experience that starts on February 26, 2024.
Image via McDonald’s
